Case Study → 2.9 Million Sessions in Less Than 12 Months

Strategic content marketing that grew website sessions for a healthcare startup from 140K to 2.9M in less than one year.

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Organic Content Drove 61% of Total Website Traffic

A full-funnel content marketing program built on SEO gap targeting, UX-driven engagement, performance optimization, and multi-channel distribution to align with audience intent and maximize reach.

The Challenge→

A fast-growing startup was stuck at 140K annual visits with a low engagement rate and limited content interaction. Visitors weren’t staying long enough or moving deeper into the site, signaling weak alignment between content and audience intent. The company needed to scale traffic, increase engagement, and drive more direct visits through stronger brand awareness.

Visitors weren’t staying long enough or moving deeper into the site, signaling weak alignment between content and audience intent. The company needed to scale traffic, increase engagement, and drive more direct visits through stronger brand awareness.

View Full Content Marketing Case Study
The Solution→
1
SEO Gap Targeting

Conducted competitive research to identify long-tail, high-value, low-competition keywords competitors ignored (e.g., block scheduling, travel nurse licensing guide). Built topic clusters around these terms to capture demand and establish authority.

2
Intent-Driven UX & Content Journeys

Mapped searcher intent to deeper needs. For example, a nurse searching “What is block scheduling?” was funneled into related content about work-life balance, travel nursing lifestyle, burnout prevention, and childcare tips. This strategy directly improved engagement rates and time on page.

3
Performance Tracking & Optimization

Used GA4 to analyze high-performing content — tracking traffic, engagement rate, time on page, CTA clicks, and internal linking. Replicated winning formulas and ran A/B tests on article length, image use, Q&As, and CTA placement to maximize performance.

4
Multi-Channel Distribution

Repurposed content into LinkedIn posts, Facebook carousels, pull quotes, and 10-second video clips from Q&As. Launched an email newsletter with teasers, clips, and excerpts to drive recurring site visits. This mix built strong brand awareness while reinforcing SEO success.

Middle of Funnel (MOFU)

MOFU Content Sample

At this stage, prospects know their problem and are comparing solutions. The goal: deepen trust, prove authority, and move them closer to conversion.

  • Educate & Differentiate – Guides, whitepapers, and webinars that position your brand as the clear choice.

  • Engage Intentionally – Email sequences and interactive tools (quizzes, ROI calculators) that deliver personalized value and keep leads moving forward.

MOFU Sample
Top of Funnel (TOFU)

TOFU Content Sample

At this stage, prospects are just discovering a challenge or need. The goal: earn attention and trust by educating, not selling.

  • Solve, Don’t Sell – SEO blogs, videos, and social posts that answer real questions and boost organic visibility.

  • Create Shareable Value – Infographics, carousels, and quick-win resources that grow reach, earn backlinks, and build awareness.

TOFU Sample
Bottom of Funnel (BOFU)

BOFU Content Sample

Prospects are ready to buy — they just need reassurance. The goal: remove friction, reinforce trust, and make the decision easy.

  • Reinforce with Proof – Testimonials, case studies, and performance data that eliminate doubt.

  • Drive Decisions – Conversion assets like demos, onboarding previews, and competitor comparisons that make saying “yes” simple.

BOFU Sample
Behind the Strategy

Tools and Process

Built to Adapt

My stack evolves as technology does — especially with AI. I use a flexible mix of platforms to plan, execute, and optimize content:

  • Project Management – Asana, Monday.com, Trello, and AI tools keep campaigns organized.

  • Automation & Tracking – HubSpot, Salesforce, and Braze support lead nurturing and performance tracking.

  • Analytics & SEO – GA4, SEMrush, Ahrefs, and Hotjar drive data-backed optimization.

The workflow is collaborative by design — making strategy, feedback, and execution seamless, no matter which tools are in play.

Content Services

Content Marketing That Doesn't Suck

Here’s what I can do for you:

  1. SEO-Driven Blogs – Long-form and evergreen content that ranks, pulls in traffic, and doesn’t just collect dust.
  2. Landing Pages That Convert – Pages built to get clicks, sign-ups, and sales, not just look “nice.”
  3. Email Marketing – Automated flows + campaigns that feel personal, drive opens, and get replies (not unsubscribes).
  4. Content Strategy – Mapping content to your funnel so every piece has a job to do (awareness, nurture, convert).
  5. Social Amplification – Posts that actually fit the platform and get engagement, not ignored.
  6. Conversion Copywriting – Words that move people from “just looking” to “take my money.”
  7. Analytics & Optimization – Tracking what’s working, killing what’s not, doubling down where it counts.
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Questions & Answers

Your questions, answered.

  • 1. What’s included in your content strategy services?

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  • 2. Do you also create the content, or just the strategy?

    Both. I can build the strategy and hand it off to your team, or I can create high-quality content myself—blogs, lead magnets, emails, landing pages, and more—aligned to the plan we develop.

  • 3. How do you make sure the content matches our brand voice?

    I start every project with a discovery session and brand voice documentation. If you already have guidelines, I align to them. If not, I create tone, language, and style rules based on your audience, competitors, and internal voice.

  • 4. How do you measure success?

    Success depends on your goals, but I typically track organic traffic, keyword rankings, lead conversions, engagement metrics, and content ROI over time using tools like Google Analytics, HubSpot, and Ahrefs.

  • 5. Can you help us rank on Google?

    Yes—SEO is built into every strategy I deliver. From keyword planning to content clusters and on-page optimization, I use proven SEO tactics that help your content rank and perform long-term.

  • 6. How long does it take to build a content strategy?

    Depending on the scope, it usually takes 2–4 weeks to complete a full strategy, including audits, research, and planning. If ongoing content creation is involved, I can roll directly into execution without delay.

Content That Speaks to People - Not Just Algorithms

I help brands turn what they know into content people want to read.

Let's Get People Talking About You