The Marketer You Hand the Keys To.

I find where your funnel breaks, what your competitors are winning at — and build the strategy that brings more customers in and keeps them there.

5.0|7 executive reviews

The problems I solve

If any of these sound familiar, we should talk.

Traffic vs Revenue
Traffic +142% Revenue −3%

Every one of these is fixable.

Let's Talk

Trusted by leading brands and teams nationwide

Providence
Next Move Healthcare
US Bank
Patelco
Alameda Health System
Dignity Health
Dove EmailDove Email
Growth Minded
Translation Shop
Languex Translation
Providence
Next Move Healthcare
US Bank
Patelco
Alameda Health System
Dignity Health
Dove EmailDove Email
Growth Minded
Translation Shop
Languex Translation
Providence
Next Move Healthcare
US Bank
Patelco
Alameda Health System
Dignity Health
Dove EmailDove Email
Growth Minded
Translation Shop
Languex Translation
The Work

Results across the
full funnel.

Every engagement targets a specific stage — from building traffic that ranks, to email that converts, to pages that don't leak leads, to reporting that tells you what to do next.

Content Marketing Case Study

Healthcare Startup — Content & SEO Growth

Traffic Worth Having

AI-Era SEO + Content Systems

Rank for what matters. Generate high-intent traffic through search journey mapping, keyword clusters, and content frameworks built for how people actually search.

2.9M

Total sessions in 12 months (from 140K)

61%

Of total traffic from organic content

20x

Session growth in under one year

+High

Engagement rate via intent-matched content

The Challenge

A fast-growing healthcare startup was stuck at 140K annual visits with low engagement and limited content interaction. Visitors weren't staying long or moving deeper into the site — signaling weak alignment between content and audience intent. The company needed to scale traffic, increase engagement, and build brand awareness.

The Approach

SEO Gap TargetingIdentified long-tail, low-competition keywords competitors ignored and built topic clusters to capture demand and establish authority
Intent-Driven UX & Content JourneysMapped searcher intent to deeper needs, funneling users from awareness content into lifestyle, burnout, and career topics to boost time on page
Performance Tracking & OptimizationUsed GA4 to analyze top content; ran A/B tests on article length, image use, Q&As, and CTA placement to replicate winning formulas
Multi-Channel DistributionRepurposed content into LinkedIn posts, Facebook carousels, pull quotes, and video clips; launched an email newsletter to drive recurring site visits

Tools Used

GA4SEMrushAhrefsHubSpotHotjarAsanaBrazeFigmaInstapage
Organic Sessions — 12 Month Growth
2.9M140K → 2.9M
JanFebMarAprMayJunJulAugSepOctNovDec
140K → 2.9M sessions
Keyword Rankings
healthcare staffing near me
#3+12
travel nurse agency
#5+27
nurse recruitment platform
#1+34
per diem nursing jobs
#4+18
Content by Funnel Stage
TOFU
SEO Blogs & Calculators

Educational content that answers real questions

MOFU
Whitepapers & Email Sequences

Build trust and move prospects closer

BOFU
Case Studies & Testimonials

Remove friction at the decision stage

Ready to build traffic worth having?

Let's Talk

CRO Case Study

Next Move Healthcare — Healthcare Staffing

The Funnel, Fixed

Conversion Rate Optimization (CRO)

Fix leaks, improve UX, redesign key funnels, run targeted A/B tests, and increase conversion across your top pages.

34.64%

Overall conversion rate (form completion rate)

3,000+

Monthly leads (from 200)

+157%

Organic search conversion growth

161%

Email conversion lift

The Challenge

Next Move Healthcare had flat traffic, ~200 leads/month, and a site that wasn't built to convert. No mobile optimization, weak CTAs, long forms, and zero trust signals. High bounce, low intent capture.

The Approach

User Behavior AnalysisHeatmaps, drop-off analysis, and session recordings via Hotjar and Clarity
Funnel OptimizationRebuilt the journey: ad → landing page → simplified form → automated nurture
A/B + Multivariate TestingTested headlines, CTA placement, form length, and layouts in Optimizely and VWO
Landing Page RedesignMobile-first pages with faster load, trust elements, and nurse-focused copy
Full-Funnel TrackingConnected GA4, Mixpanel, and HubSpot for channel-level attribution

Tools Used

GA4MixpanelHubSpotHotjarClarityOptimizelyVWOFigmaInstapage
Funnel Performance
Visitors
~stableOptimised
Monthly Leads
2003,000+
Conversion Rate
Low34.64%
A/B Test — Hero CTA

Control

2.1%

Baseline

Winner

8.4%

+300% lift

Results by Channel
Organic Search
8.81%+157%
Paid Search
7.67%+22%
Email Marketing
5.42%+9%
Direct Traffic
4.98%+19%
Referrals
4.10%+7%

Ready to turn more visitors into leads?

Let's Talk

Email Marketing Case Study

Next Move Healthcare — Healthcare Staffing

Email That Actually Converts

Lifecycle & Email

Segment journeys, build reactivation flows, nurture sequences, and automated campaigns tied to real user behavior.

+300%

Email Conversion Rate

131%

Open Rate Lift

265%

Click-Through Rate Lift

4x

Monthly SQLs Growth

The Challenge

A healthcare startup built a 154K+ lead list but was sending generic email blasts with no targeting, minimal personalization, and zero funnel alignment. The result: weak open rates, low clicks, and conversions stuck at 0.6%. The list existed — the strategy didn't.

The Approach

Interactive Engagement PersonalizationIntegrated Typeform quizzes via Zapier, mapped responses to HubSpot properties, and triggered personalized workflows for real-time segmentation
Behavior-Driven Lead ScoringCombined demographic and behavioral data in HubSpot — tracking site visits, email clicks, and social engagement — with negative scoring and decay to surface ready-to-convert leads
Lead-Score Drip CampaignsSegmented sends by lead score: job alerts for high scorers, nurture content (blogs, webinars) for mid and low scorers to move them down the funnel

Tools Used

HubSpotTypeformZapierGA4MixpanelBrazeFigmaOptimizely
Email Performance — Before & After
Open Rate
12.8%29.6%+131%
Click-Through
1.7%6.2%+265%
Conversion
0.6%2.4%+300%
Monthly SQLs
9203,580+4x
Email Funnel
Subscribed154K+
Opened45.6K
Clicked9.5K
Converted3,580 SQLs

Ready to make every send count?

Let's Talk

Analytics & Visibility

AI-powered reporting that tells you what to do next

Analytics You Can Actually Use

AI-Powered Analytics Delivery

GA4, HubSpot, and Hotjar connected into one revenue view — weekly plain-English reports that tell you what to do next.

1 View

Four tools, one revenue picture

7 Days

From data to decision in a week

0 Lag

Anomaly alerts when something breaks or spikes

1 Call

Monthly strategy session to review and decide

The Problem

Most clients have GA4, HubSpot, and Hotjar — and zero clarity on what any of it means for revenue. Data exists. Decisions don't. You're paying for tools you can't act on, reports no one reads, and dashboards that describe the past without pointing to the future.

What You Get

GA4 ConfigurationEvents, goals, funnels, and channel attribution set up correctly so every visit and conversion is tracked and meaningful
HubSpot Pipeline TrackingLead source, lifecycle stage, and revenue attribution connected end-to-end so you know exactly where deals come from
Hotjar Behavior LayerHeatmaps, session recordings, and rage-click alerts mapped to your key conversion pages
Unified DashboardOne view of what's driving revenue and what's holding it back — no spreadsheet archaeology required

The AI Layer

Instead of handing you a dashboard and wishing you luck, I use Claude AI to connect directly to your CRM, read your performance data, and deliver plain-English reports that tell you exactly what changed, why it matters, and what to test next.

AI-Generated ReportsMonthly performance summaries written in plain English — no jargon, no guesswork, just clear findings and next steps
Anomaly DetectionAutomated alerts when traffic drops, conversions spike, or something in your funnel breaks before it costs you
Prioritized Action ListEvery report ends with a ranked list of what to fix, test, or double down on — based on what the data actually shows

Tools Used

GA4HubSpotHotjarLookerClaude AIMixpanelGoogle SheetsZapier
Revenue Attribution by Channel
Organic Search
$142K38%
Email
$98K26%
Paid Social
$67K18%
Direct
$45K12%
Referral
$22K6%
AI-Generated Weekly Insights
Email ROI is 3.2x higher than paid — shift $5K/mo budget
Blog posts with video get 2.4x more conversions
Tuesday sends outperform Thursday by 18%
What You Get
GA4 Configuration

Events, goals, funnels, and attribution set up correctly

HubSpot Pipeline

Lead source and revenue attribution end-to-end

Hotjar Behavior Layer

Heatmaps and rage-click alerts on conversion pages

Unified Dashboard

One view of what drives revenue and what holds it back

Ready to finally understand your data?

Let's Talk

A proven process

From guesswork to growth, step by step.

Every engagement starts here, regardless of channel. The tools and tactics change — the process doesn't.

Site Health Checklist

Page speed (mobile)
Meta tags optimized
CTA above fold
Analytics tracking
Schema markup
Mobile responsive

Trusted by marketing leaders

Real feedback from real clients who've seen measurable results.

5.0

7 executive reviews

"Jeannie built our marketing from scratch, boosted lead gen fast, and brought mission-level impact with unmatched skill and dedication."

JN

John Nolan

CEO

"Jeannie led our full digital revamp with strategy, speed, and reliability — I had total trust in her to deliver big, and she did. Exceeding all our goals in the process."

GH

Greg Harrison

VP of Marketing

"Jeannie led major brand growth, launched new platforms, built our intranet, and brought data, vision, and positivity to every project."

JR

Jerri Randrup

Director of Marketing

"Jeannie delivers creative, on-time work with vision and drive. Her campaigns brought organic growth and heart to our brand."

JJ

James Jackson

Chief Administrative Officer

"Jeannie brings fearless creativity and smart solutions — she adds life, clarity, and spark to every product or campaign she touches."

MK

Mark Koerner

VP of Product

"Creative, sharp, and agency-ready — Jeannie's writing and ideas stand out. She's our Peggy Olson."

AS

Art Smith

CMO

"Jeannie's copy is sharp, fun, and reliable — she goes above and beyond, making her a huge asset to any fast-moving team. She was the voice of our brand."

BU

Brianne Underwood

Regional Marketing Manager

About

10 years in. Still obsessed with what the data says next.

Jeannie, founder of DIGIM Marketing

I built DIGIM after a decade scaling marketing for healthcare, SaaS, and B2B brands — growing traffic from 170K to 1M+, leads from 200 to 3,000+ monthly, and conversion rates by 161%.

Most marketing problems aren't creative problems. They're clarity problems. The data knows what's working — it just needs someone who can read it and act on it.

That's DIGIM.

As Sole Marketer

$7M → $40M

Revenue growth in under 3 years

170K → 1M

Organic traffic growth in 2 years

3,000+

Leads per month at peak

161%

Conversion rate improvement

34.64%

Overall conversion rate

Frequently Asked
Questions

Can't find what you're looking for?

I'd be happy to chat with you.

Want to grow traffic, leads, and revenue?

Schedule a brief consultation. We'll discuss your goals, your current marketing system, and where the biggest opportunities lie.