For founders and marketing leaders
A Senior Marketing Partner Who Owns The Whole Funnel.
Most growth problems aren't a traffic problem or a creative problem. They're a handoff problem: SEO reports to one vendor, the landing page to another, email to nobody. I run demand, conversion, and retention as one system, and I do the work myself.
- AI-era SEO and content that earns non-brand demand
- CRO on the pages and flows that already get traffic
- Lifecycle and email that turns signups into revenue
- One senior operator, no account managers or junior handoffs
Results
$7M → $40M
Revenue growth in under 3 years
NextMove brought me in as their only marketer. No team, no agency, no playbook. I owned strategy and execution across content, CRO, and lifecycle, and built one compounding system that turned a quiet startup into a category leader in healthcare staffing.
170K → 1M
Organic traffic, Next Move Healthcare
3,000+
Monthly leads at peak, Next Move
+161%
Conversion rate lift, Embodia
34.64%
Email conversion, Solidcore lifecycle
What I own
Three Levers, One Operator
Demand: AI-Era SEO And Content
Topical structure, entity clarity, and content built to be cited by AI answers as well as ranked by Google. Publishing becomes a repeatable system, not a monthly scramble.
Conversion: CRO Across Pages And Funnels
Session recordings, funnel drop-off, and message testing on the pages that already get traffic. The fastest revenue usually comes from visitors you're already paying for.
Retention: Lifecycle And Email
Behavior-triggered onboarding, nurture, and reactivation flows built around what a person actually did, not how many days since signup.
Measurement: Reporting That Drives Decisions
GA4, Search Console, and Looker Studio wired so every report answers what changed, why, and what we do next month.
How it works
Diagnose, Fix, Then Compound
- 01
Audit And Roadmap
A paid diagnostic across analytics, search, funnel, and lifecycle. You get a prioritized roadmap with the expected impact and effort of each item, whether or not you continue with me.
- 02
Fix What's Leaking First
We start where the money already is: conversion friction and dormant list revenue. These usually pay for the engagement while slower channels build.
- 03
Build The Demand System
Topic architecture, internal linking, and content production that keeps earning after it ships, including how you show up in AI answers.
- 04
Report And Reprioritize Monthly
One dashboard, one call, one decision list. No 40-slide deck nobody reads.
Engagement
Ways To Work Together
Scope depends on your traffic, funnel, and goals. These are the shapes engagements usually take.
Start here
Audit + Roadmap
one-time
- Full-funnel diagnostic across SEO, CRO, and lifecycle
- Prioritized roadmap with impact and effort
- Walkthrough call, yours to keep
Focused
Single-Lever Retainer
monthly
- One channel run end to end (SEO, CRO, or lifecycle)
- Hands-on execution, not just advice
- Monthly dashboard and reprioritization
Full funnel
Full-Funnel Retainer
monthly
- Demand, conversion, and retention as one system
- Senior strategy plus execution from one person
- Embedded alongside your in-house team
I take on a limited number of clients at a time, so engagements are deliberate. After our call, I send a clear proposal with scope, timeline, and investment.
Questions
Frequently Asked Questions
Let's Find Where Your Funnel Is Leaking
Bring your analytics and your goals. In 30 minutes you'll leave with the two or three things I'd fix first, whether or not we work together.