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Audit + Roadmap
A one-time, full-funnel diagnostic across SEO, CRO, and lifecycle. Built to tell you exactly what's broken and what to fix first, whether or not you hire me for the rest. What that covers:
- Full-funnel diagnostic across SEO, CRO, and lifecycle
- Prioritized roadmap with impact and effort
- Walkthrough call, yours to keep
What's included
The Diagnostic Itself
GA4 And Search Console Review
I confirm what's actually being tracked before trusting any of it. Broken events, missing conversions, and misattributed channels get flagged first, because every later decision rests on this data.
Funnel And Drop-Off Analysis
Where people arrive, where they stall, and where they leave. Page by page and step by step, so the leak is a specific screen rather than a vague stage.
Content And Entity-Clarity Check
What you're actually visible for, what you should be, and whether a machine can tell who you are, what you do, and who you do it for.
Lifecycle And Email Audit
If you're running email, I review flows, triggers, segmentation, and deliverability. If you're not, I show you which flows would pay for themselves first.
Deliverables
What You Walk Away With
A Prioritized Roadmap
Every finding ranked by impact against effort, in the order I'd do it, not a list of 40 observations. A sequence you can hand to a team or work through yourself.
A Walkthrough Call
Live or recorded, your choice. I talk through the findings, the reasoning, and the trade-offs, and answer whatever you want to push on.
Documents That Are Yours
The audit, the roadmap, and the recording stay with you. Use them internally, hand them to an agency, or hire me to execute.
No Obligation To Continue
The audit is a complete product, not a sales call in disguise. Plenty of clients take the roadmap and run it themselves.
Timeline
Kickoff To Delivery
- 01
Week 1. Access And Kickoff
A short kickoff call on goals and constraints, then read-only access to analytics, Search Console, your site, and your email platform.
- 02
Weeks 1–2. Diagnostic
I work through the funnel, the data, the content, and the flows, and start building the finding list as I go.
- 03
Week 2–3. Roadmap And Walkthrough
Findings get prioritized into a sequence, then we meet for the walkthrough. Most audits deliver within two to three weeks of getting access.
Fit
Who This Is For
You Have Traffic But Not Enough Revenue
The channels look fine on the surface and the outcome doesn't match. That gap is usually structural, and it's findable.
You're About To Spend Real Money
A redesign, a new ad budget, or a first hire. Diagnose before you commit, so the spend lands on the right problem.
You've Inherited Someone Else's Setup
New in the role, or the last agency left. You need an honest read on what exists before you decide what to keep.
You Want A Second Opinion
You already have a hypothesis and want someone senior to pressure-test it against the data instead of agreeing with you.
Find Out What's Actually Broken
Book a 30-minute call. I'll tell you whether an audit is the right starting point, and if it isn't, I'll tell you that too.