Lifecycle & email marketing
Your List Already Knows You. Most Email Marketing Doesn't Use That.
Batch-and-blast sends everyone the same message, the same day. Lifecycle email sends the right message, the moment behavior says someone's ready. The difference between a 12.8% open rate and a 29.6% one.
- Behavior triggers, not days-since-signup timers
- Onboarding, abandonment, and reactivation flows
- Segmentation tied to real product or purchase signals
- Built in your existing platform. MailerLite, Klaviyo, HubSpot
The Results
4X Monthly SQLs, On The Same List.
I rebuilt the lifecycle program around segmentation, lead scoring, and behavior-triggered drips, and the numbers moved across every stage of the funnel.
Open rates climbed from 12.8% to 29.6% (+131%), click-through went from 1.7% to 6.2% (+265%), and conversion lifted from 0.6% to 2.4% (+300%).
Monthly SQLs grew from 920 to 3,580, a 4x increase, with recruiters spending their time on warm, ready-to-convert leads instead of chasing the list.
Email Funnel, at peak
What's involved
The Flows That Pay For The Program
Onboarding And Activation
The window where a new signup either reaches value or quietly disappears. Emails branch on what they've actually done, so nobody is told to finish a step they finished yesterday.
Stalled Intent And Abandonment
Started and stopped is the highest-intent signal you get for free. Recovering a slice of it is usually the fastest measurable revenue in the engagement.
Reactivation
People who were engaged and went quiet. A structured win-back sequence plus list hygiene tells you what's recoverable and clears out what isn't.
Expansion And Retention
Existing customers signalling readiness for more: added a teammate, hit a usage threshold, repeat purchase cadence. Cheapest revenue on the list.
How it works
Audit, Map, Build, Then Tune
- 01
Program And Data Audit
What's sending today, what it earns, what signals your platform can actually see, and what deliverability looks like before we add volume.
- 02
Lifecycle Map
Every stage, trigger condition, segment, and exit rule written down in one place, so the program is legible to your whole team, not just the person who built it.
- 03
Build And Write
Flows built in your platform, emails written to the moment they're triggered by, with suppression and frequency rules that keep the program from becoming noise.
- 04
Measure And Iterate
Revenue per recipient by flow, not just opens. Then subject lines, timing, and branch logic get tuned against that number.
Questions
Frequently Asked Questions
Let's See What Your List Is Worth
Bring your platform and your current flows. I'll show you which three sequences I'd build first and what they should realistically recover.