Insights
Straight Answers To The Questions Buyers Actually Ask.
No gated PDFs, no listicles. These are the questions I get on calls before anyone signs anything, answered the way I'd answer them on the call.
Marketing consultant vs agency: which one should you hire?
An honest comparison of hiring a senior marketing consultant versus an agency: cost structure, who does the work, speed, capacity, and when each is the right call.
Read the answerHow much does a marketing consultant cost?
How senior marketing consultants price work: audits, project scopes, and monthly retainers, what drives the range, and how to tell whether a price is fair.
Read the answerHow do you get your brand mentioned in AI answers?
What actually influences whether ChatGPT, Gemini, and AI Overviews cite your brand: entity clarity, structured data, original content, and corroborating mentions.
Read the answerWhy isn't my website traffic converting?
Six reasons traffic isn't converting, from intent mismatch to broken tracking, and how to work out which one is costing you the most before you redesign anything.
Read the answerHave A Question That Isn't Here?
Ask it directly. If it's useful to other people, I'll answer it here too.