Full funnel
Full-funnel retainer
Demand, conversion, and retention run as one system by one person. Senior strategy and execution, embedded alongside your team. What that means:
- Demand, conversion, and retention as one system
- Senior strategy plus execution from one person
- Embedded alongside your in-house team
What's included
Diagnosis + Execution
Demand. AI-Era SEO And Content Systems
Being the answer, not just a result. Entity clarity, topical architecture, and content only you could write, structured so search engines and assistants can both use it.
Conversion. CRO And Funnel Repair
Turning the traffic you already have into revenue. Drop-off diagnosis, message and offer testing, friction removal, and winning patterns rolled across templates.
Retention. Lifecycle And Email
Revenue from the list you already own. Behavior-triggered flows, segmentation, onboarding and win-back, and deliverability that keeps it all landing.
Measurement. The Layer That Makes It Compound
Tracking that's actually correct, one dashboard everyone trusts, and attribution honest enough to kill work that isn't paying.
How it works
Month To Month
- 01
Reporting On A Fixed Cadence
One dashboard across all three levers, reviewed monthly against baseline, plus a written readout of what shipped, what moved, and what I got wrong.
- 02
Prioritization Across Levers, Not Within One
Every month the question is the same: which lever moves fastest from here? Effort follows the answer instead of being split evenly to look balanced.
- 03
Changes With Reasons Attached
When the plan changes, you get the data that changed it. Nothing gets reprioritized on instinct or because it was on the plan last quarter.
- 04
Embedded, Not Adjacent
I work in your tools, your standups, and your Slack. Your team gets a senior marketer they can ask questions, not an agency that reports quarterly.
Fit
Who This Is For
Founders Without A Marketing Leader
You need someone senior to own the whole picture and do the work, not a first hire who needs to be managed into it.
Lean In-House Teams
One or two generalists doing their best across too many surfaces. I take the strategy and the heavy execution off their plate.
Companies With Several Broken Things At Once
Traffic, conversion, and retention are all underperforming, and fixing them separately keeps producing disconnected wins.
Teams Tired Of Coordinating Vendors
An SEO agency, a CRO tool, and an email contractor who never talk. One owner replaces the coordination tax.
See What Full Coverage Would Look Like
Book a 30-minute call. I take on a limited number of clients at a time, so engagements are deliberate. After our call I send a proposal with scope, timeline, and investment.