Email Marketing Samples
Email Marketing in Action
Need proof that email still works? Below are a few campaigns that drove repeat business, revived cold leads, and built trust with every send.
Email Sample
Next Move Healthcare
I maintained an email list of 100,000+ travel nurses actively looking for their next assignment. As part of my ongoing 'Hot Jobs Newsletter' campaign, I sent out this announcement to let subscribers know Next Move had just obtained licensing in a brand-new state — California, one of the most in-demand destinations in the industry.
The response was immediate.
This email generated a surge in sign-ups, quickly filling every open California contract they had. With an email open rate of over 40%, it became one of our top-performing campaigns, showing the power of timely updates, and targeted messaging.
Email Sample
St. Joseph Health
To meet a growing need for accessible women’s healthcare in the local community, St. Joseph Health expanded its OBGYN services by onboarding several new physicians — which allowed them to begin offering same-day appointments for the first time.
To support this launch, I leveraged a highly targeted email campaign sent to a segmented list of 50,000+ female patients. Over the course of several months, I rolled out a series of strategic, value-focused emails highlighting the expanded care access, appointment flexibility, and newly available providers.
The campaign was a clear success:
- Open rate exceeded 30%
- Appointment volume rose by over 20%.
This initiative not only filled calendars — it reinforced St. Joseph’s position as a responsive, patient-centered provider in the region.
Email Sample
Languex
Prior to our work together, this small but thriving business had no abandoned cart recovery system in place—leaving valuable revenue on the table every single day.
I implemented a branded, one-click recovery email that brought users directly back to their saved cart. Each email included:
- A personalized summary of the items left behind
- A direct return link to complete the purchase
- Light-touch brand messaging to reinforce trust and urgency
The results:
- $8,000+ in recovered revenue per month, on average
- 40%+ open rate, far above industry benchmarks
- Click-through rate near 20%, showing strong buyer intent
This single workflow has become one of their highest-performing sales channels—proving that the right email at the right time doesn’t just recover carts, it builds customer loyalty
Email Sample
Keas
To boost engagement with the Keas Health App — a gamified wellness platform used by companies to promote team-based health challenges — I launched a segmented email campaign targeting two groups:
- Users who had dropped off, and
- Users who never really got started.
Each series used playful, sarcastic, and high-energy copy to match the app’s tone and encourage light-hearted competition. Emails teased prizes, poked fun at inactivity (“Your team wants your points, not your excuses”), and made rejoining feel fun, not forced.
The campaign successfully reignited engagement, increased app activity, and reminded users that getting healthy can be a game — and a good laugh.
Email Sample
LS Garden Designs
With a modest list of fewer than 1,000 subscribers and no budget for advertising, this Bay Area landscape designer needed a way to stay top of mind with past and potential clients — without burning time or cash.
I developed a reusable newsletter template built around practical tips, seasonal garden advice, and light project updates — content that built trust, authority, and repeat visibility with his audience.
By consistently sharing value-packed updates, he saw:
- An average open rate of 24% (above industry standard)
- A 4% click-through rate, mostly to his services page
- And, most importantly: 6 new clients and thousands in recurring revenue over 12 months — all from organic email engagement
This campaign proves that even with a small list, smart strategy can move the needle. When you stay useful, visible, and relevant, email becomes your most powerful (and affordable) marketing tool.
Email Sample
Next Move Healthcare
A travel nurse startup needed help reactivating nurses who had worked with them before but moved on. Generic mass emails weren’t cutting it — so we built a segmented re-engagement campaign based on why each nurse left.
Those who chased higher pay got targeted emails offering $5K+ sign-on bonuses. Nurses who left due to burnout received offers that included two weeks of paid time off up front. And for those who stepped away entirely? We offered an all-expenses-paid vacation to a destination of their choice — no strings attached.
The results:
- 22% of former nurses re-engaged within 60 days
- 47% open-rate on personalized offer emails
- 5x increase in contract signings compared to previous efforts
This campaign proved that reactivation isn’t about one-size-fits-all messaging — it’s about meeting people where they are, with offers that feel like they actually get them.
Ready to Create Emails That Convert?
